Midwest · United States
Wisconsin
15,000 lakes, waterfront villages, famous cheeses and classic Midwest hospitality.
Discover Wisconsin
Wisconsin is the great outdoors with a warm Midwest welcome. Expansive forests, picturesque state parks and scenic byways sit alongside more than 15,000 lakes and the shorelines of two Great Lakes, while Milwaukee and Madison bring vibrant arts, culture and dining to the mix. Add award-winning cheeses, craft breweries, iconic supper clubs and family favourites like Wisconsin Dells, and it's an easy, rewarding self-drive destination in any season.
Recommended Drives
Suggested itineraries
10 days
The Classic Wisconsin Loop
Route: A circular drive taking in Wisconsin's iconic landscapes, gateway towns, and signature stays.
Our most-requested itinerary for first-time visitors to Wisconsin, a balance of headline sights and quiet, off-grid retreats.
7 days
Wisconsin Hidden Corners
Route: Lesser-known back roads, working ranches, and locally-owned inns across Wisconsin.
Designed with our regional partners for travellers who have already seen the postcards and want the unfiltered version.
15 days · Chicago loop
The Great Lakes
Route: Chicago → Milwaukee → Green Bay → Hiawatha National Forest → St. Ignace → Mackinac Island → Traverse City → Detroit → Toronto → Niagara Falls → Cleveland → Chicago
A grand circuit of four Great Lakes, Chicago's skyline, Milwaukee's brewing heritage, Lambeau Field, Michigan's Upper Peninsula, the timeless resort island of Mackinac, the Motor City, Toronto, the mighty Niagara Falls and Cleveland's rock 'n' roll waterfront, before returning to Chicago via Indiana Dunes.
- •Chicago, Willis Tower, 360 CHICAGO, Cloud Gate, the Lakefront & Navy Pier
- •Milwaukee, Harley-Davidson Museum, Milwaukee Art Museum & brewery tours
- •Green Bay, Lambeau Field, National Railroad Museum & Bay Beach Wildlife Sanctuary
- •Hiawatha National Forest & St. Ignace, Gateway to the Upper Peninsula on Lake Huron
- •Mackinac Island, Fort Mackinac, the Grand Hotel & 70 miles of car-free trails
- •Traverse City & Petoskey, Mackinac Bridge crossing & cherry country
- •Detroit, The Henry Ford, Ford Piquette Plant, Motown studio & the Riverwalk
- •Toronto, CN Tower, Royal Ontario Museum, Distillery District & Toronto Islands
- •Niagara Falls, Skylon Tower, Journey Behind the Falls & nightly illumination
- •Presque Isle State Park & Cleveland, Lake Erie shoreline, Rock & Roll Hall of Fame & Great Lakes Science Center
- •Indiana Dunes National Lakeshore en route back to Chicago
Top Places To Visit
The unmissable Wisconsin
Door County
Charming waterfront villages, lighthouses and scenic coastal drives along Lake Michigan.
Wisconsin Dells
The 'Waterpark Capital of the World', with boat tours and striking sandstone scenery.
Milwaukee
Harley-Davidson Museum, lakefront breweries, museums and a vibrant dining scene.
Apostle Islands
21 Lake Superior islands famous for sea caves, lighthouses and kayaking.
Simple Things To Do
Top attractions in Wisconsin
A quick-hit list of ideas for first-time visitors to Wisconsin.
Door County (Northeast Wisconsin)
One of Wisconsin's most popular holiday destinations, renowned for its charming waterfront villages, scenic shoreline, state parks, lighthouses and picturesque coastal drives along Lake Michigan.
Wisconsin Dells (Central Wisconsin)
Known as the 'Waterpark Capital of the World', a leading family destination offering indoor and outdoor waterparks, boat tours, amusement attractions and striking sandstone scenery.
Apostle Islands National Lakeshore (Lake Superior)
21 islands along Wisconsin's Lake Superior coastline, famous for sea caves, historic lighthouses, kayaking opportunities and scenic cruises.
Taliesin (Spring Green)
The home, studio and estate of renowned architect Frank Lloyd Wright, with guided tours showcasing his architectural legacy and the beautiful surrounding Driftless Area.
Harley-Davidson Museum (Milwaukee)
One of Milwaukee's signature attractions, celebrating the history of the iconic American motorcycle brand through interactive exhibits, historic motorcycles and immersive displays.
Lambeau Field (Green Bay)
Home of the Green Bay Packers. Take a behind-the-scenes stadium tour and explore the Hall of Fame at one of the most iconic venues in American football.
Why Wisconsin
Key destination highlights
Nature and outdoors
Expansive forests, picturesque state parks, scenic byways and more than 15,000 lakes, with year-round opportunities from peaceful nature escapes to scenic self-drive holidays.
Water experiences
Thousands of inland lakes, rivers and Great Lakes shoreline for boating, kayaking, paddleboarding, fishing and picturesque waterfront communities.
Outdoor adventure
Activities for every season: hiking, cycling and camping in the warmer months, plus skiing, snowboarding and snowmobiling all winter.
Food and drink
Award-winning cheeses, craft breweries and iconic supper clubs celebrating local flavours and Midwestern hospitality.
Cities and culture
Milwaukee and Madison combine vibrant arts and cultural scenes with museums, sporting events, live music, diverse dining and historic neighbourhoods.
Family-friendly experiences
An excellent destination for multi-generational holidays, with renowned waterparks, wildlife attractions and outdoor recreation suitable for all ages.
Where to stay
Recommended Wisconsin hotels
The Pfister Hotel (Milwaukee)
One of Wisconsin's most iconic luxury hotels, combining historic elegance with contemporary comfort in downtown Milwaukee, near the museums, dining and lakefront.
The Edgewater Hotel (Madison)
A landmark lakeside hotel overlooking Lake Mendota, steps from the State Capitol and downtown Madison's restaurants, shops and attractions.
The American Club (Kohler)
A Forbes Five-Star resort with a world-class spa, championship golf and exceptional dining, ideal for premium self-drive itineraries.
Grand Geneva Resort & Spa (Lake Geneva)
A full-service resort offering golf, spa facilities and year-round recreation, perfectly positioned for exploring the popular Lake Geneva region.
The Osthoff Resort (Elkhart Lake)
A spacious lakeside resort with apartment-style suites, water sports and family-friendly facilities, excellent for longer stays.
Kalahari Resort (Wisconsin Dells)
One of the largest indoor waterpark resorts in the USA, with extensive family-friendly accommodation and entertainment in Wisconsin's premier family destination.
Sports
Catch a game in Wisconsin
Lambeau Field (Green Bay)
Home of the Green Bay Packers, one of the most iconic and successful franchises in American football. Behind-the-scenes stadium tours, the Packers Hall of Fame and a rich NFL tradition.
American Family Field (Milwaukee)
Home of the Milwaukee Brewers. Experience a classic American baseball game, take a guided stadium tour and enjoy one of the country's favourite sporting pastimes.
Fiserv Forum (Milwaukee)
Home of the Milwaukee Bucks, a state-of-the-art arena hosting NBA basketball alongside a year-round programme of concerts, family shows and major entertainment events.
Continue Exploring The Midwest